Social media marketing involves using various social media platforms to promote and advertise products, services, or brands. It leverages the power of social networks to connect with a target audience, build brand awareness, and engage with customers. This form of marketing utilizes content creation, community management, and strategic communication to reach and influence potential customers on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. The goal is to foster relationships, generate interest, and drive desired actions, ultimately contributing to the overall marketing and business objectives.